SUCCESS STORY

Mike Burton Group

Powering the prestigious Mike Burton sports travel and hospitality business with a seamlessly integrated booking website and CRM.

PRODUCTS IMPLEMENTED

INTRODUCING MIKE BURTON GROUP

Specialising in sports travel, hospitality and event management, Mike Burton Group offers market-leading exclusive official travel packages

Specialising in ticket-inclusive sporting experiences for over 30 years, Mike Burton Group is a tour operator operating travel programmes for a number of iconic sporting rights holders. Through various joint venture businesses with major international sporting rights holders, Mike Burton Group offers official supporter travel packages for iconic sporting events. These joint ventures include: England Rugby Travel, ICC Travel & Tours, Team GB Live, Lions Rugby Travel.

THE WEB ENGINE BUILD

Integration for seamless booking journeys

The innovative website engine, employed in the live platforms, delivers both short and long-haul travel packages for customers. This includes search, cost and booking stages. The branded sites sit within a single Umbraco CMS and integrate with the group’s third-party tour reservation platform and an external payment provider.

The Umbraco platform has been extended to provide bespoke features specific to the group’s requirements, such as reporting and the ability to manually push through bookings into internal processing systems.

Critical goals accomplished

The primary objectives of efficiency and flexibility were met,
with major components of the delivery being focused on
performance and user experience.

End-to-end UX applied

All visitors enjoy seamless navigation through the
searching and buying stages of the booking
process and beyond.

Back-end operations accelerated

Several automated optimisations were made to the code during
builds and caching plays its part to improve the speed
of content delivery on the site.

Greater consumer insight achieved

Highly dynamic functionality and instant feedback when
the user makes an interaction with the site, provides
an improved customer experience.

SUPPORTING THE MIKE BURTON GROUP

Subsequent launches of multi-functional websites

Inspiretec’s in-house digital agency has launched several different websites for Mike Burton Group. All of which include brochureware and booking functionality, providing platforms for all their official supporter travel offerings.

Mike Burton Group launched several more websites in the next phase, including England Rugby Travel’s 2019 Rugby World Cup Travel site and England Rugby Travel’s domestic and international travel site, ICC Travel & Tours Cricket World Cup 2019 site, Team GB Live’s Tokyo 2020 site and England Sports Tours.

The Lions Rugby Travel website, platform of the official travel company for The British & Irish Lions, was accommodated in the same web engine, with Priority Access Passes available for purchase, opening special events and tickets for early access to priority access pass holders.

"It’s great that the website platform is live and performing well. The engine has delivered with external customers and our internal business users experiencing the efficiency and flexibility that were primary objectives of the development project. We are extremely pleased that there is now a core base from which we can further develop to enhance our customers' and internal business users' experience further."

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