SUCCESS STORY

The Caravan and Motorhome Club

Continuous improvements to every facet of the member experience help drive dramatic changes.

PRODUCTS IMPLEMENTED

INTRODUCING THE CARAVAN AND MOTORHOME CLUB

The Caravan and Motorhome Club continues to grow

The Caravan and Motorhome Club, founded in 1907, represents nearly one million caravanners, motorhomers and campervanners. The Club provides over 4 million pitch nights a year in the UK in some of the most amazing locations, including the farthest corner of Scotland to Royal Sandringham estate in Norfolk.

The Club operates more than 200 sites across the UK with a further network of 2,350 Certificated Locations which are found mostly in rural locations such as farms and leisure sites. The Club’s growing Overseas business provides members with access to over 300 overseas sites that can be packaged with a ferry or Eurotunnel crossing.

OPENING THE CLUB

Building the community and opening the Club to everyone

The Club’s ‘best service’ approach to its members is reflected in the robustness (and complexity) of its internal systems. The Club is supported by an incredibly stable SAP system that manages its CRM, Finance and Enterprise Resource Planning functions. The Inspiretec Reservations product was the perfect choice to support their large call centre operation.

Agile transformation

Give members a fast, robust and intuitive booking experience of a channel crossing and a pitch for their European holiday.

Booking flexibility

Quickly and efficiently change bookings requiring a robust and flexible system.

Platform support

Deliver the mission-critical platform for their improved member search, cost and book experience – both on and offline with SLA backed service wrapper.

Member experience

Simplify the booking experience as easy as Club members may have had elsewhere when booking accommodation or a flight.

PROBLEMS WE SOLVE

Key challenges we can solve

Quality of service improvement

Continually improve current service delivery to membership.

Technological transformation

To create new powerful integrated online and offline booking channels.

Adherence to brand values

Partnering with a technology supplier with similar values to elevate the brand.

THE RESULTS

Showing the real results

A high-performance connector to support real-time, live ferry and tunnel availability to help improve the member holiday planning and booking experience.

Creation of a cutting-edge web booking experience, based on an ambitious member-centric blueprint, providing a fresh and innovative online member booking experience.

Tools and workflows to carefully load and release inventory to their members – delivering up to date site information, real-time availability and accurate pricing.

“We knew that this programme would be a huge change for the Club, but we also recognised that it was an essential one for us to deliver the strategic member benefits we sought. Finding the right technology supplier was critical for us and we found that Inspiretec rolled up their sleeves, faced the inevitable challenges head-on and we quickly moved on from a buyer/ supplier type relationship to create a trusted partnership aligned with a common purpose.”

MADE FOR YOU