Future of travel: Highlights from the TravelTech Show 2023

Inspiretec stand at the TravelTech Show 2023
Reading time: 5 minutes

On the 28th-29th June 2023, hundreds of travel industry professionals visited ExCel London for the TravelTech Show and co-located Business Travel Show Europe and The Meetings Show.

The TravelTech Show is the leading travel and technology event that sees senior decision-makers and the widest range of innovative B2B travel and technology services come together to level up their strategies.

The TravelTech Show is a hub of innovation, showcasing the latest trends and cutting-edge solutions in the travel industry. From advancements in AI-powered booking systems to eco-friendly travel initiatives, the event left attendees inspired and excited about the future of travel.

Top event highlights

1. Embracing artificial intelligence and automation

Unsurprisingly, one of the most prominent themes at the TravelTech Show was artificial intelligence and automation. Companies were eager to see how AI is changing the travel industry and learn how conversational technologies like ChatGPT and Bard can reshape the way travel businesses engage with customers, streamline operations, and improve efficiency throughout the travel journey.

2. Revolutionising travel bookings

The TravelTech Show unveiled innovative technology designed to simplify the booking process for tour operators and agencies, while simultaneously improving the customer experience. These solutions enable users to compare prices, book accommodations, and plan itineraries seamlessly. Moreover, smart algorithms and data analytics are making it easier for travellers to find personalised recommendations based on their preferences and interests.

3. Enhancing customer experiences

The TravelTech Show 2023 highlighted the ongoing importance of creating exceptional customer experiences, with companies presenting innovative solutions that aim to make every step of the journey more enjoyable and hassle-free.

Customer engagement goes beyond simply selling a holiday; it involves creating immersive experiences that captivate and inspire travellers. By leveraging technology and data, travel brands gain valuable insights into their customers’ preferences, behaviours, and desires. This information allows them to personalise recommendations, tailor marketing campaigns, and deliver targeted offers that resonate with each individual customer.

4. Traveller of tomorrow

Gen Z, born between the mid-1990s and early 2010s, is a generation deeply immersed in the digital world. Insights from the TravelTech Show highlighted that there is a huge growth opportunity for travel brands that can successfully engage with this generation.

It is crucial for those in the travel industry to understand their preferred platforms and effectively reach out to them through technology. They spend a significant amount of time on social media platforms such as Instagram, TikTok, and YouTube. Leveraging these platforms is essential to capturing their attention, showcasing travel experiences in an appealing way and inspiring them to book their dream holidays.

5. New innovations

We were thrilled to launch Canvas, our new content-rich quote builder module at the TravelTech Show.

Canvas is an innovative solution designed to help travel businesses streamline quote creation and enhance travel booking experiences.

Drag-and-drop functionality and AI-powered features enable travel businesses to design, create, and send beautiful content-rich quotes to their customers, speeding up their quote-to-booking time.

Jon Pickles, CRO of Inspiretec, said: “This module represents a major milestone in our commitment to revolutionising the travel industry through innovative technology solutions. We believe it will help travel businesses to massively reduce the lead to quote time and increase booking conversion.”

The TravelTech Show, held in conjunction with the Business Travel Show Europe and The Meetings Show, was an exceptional gathering of travel industry professionals and innovative B2B travel and technology services.

This event showcased the latest trends and cutting-edge solutions, leaving attendees inspired and excited about the future of travel, with artificial intelligence and automation undoubtedly taking centre stage. The feedback we received on our new module Canvas was overwhelmingly positive, with everyone excited to accelerate their lead-to-quote process.

Overall, the TravelTech Show demonstrated the industry’s commitment to embracing technology, personalisation, and customer-centric approaches, driving the transformation of travel experiences for both businesses and travellers alike.

If you missed us at the TravelTech Show we don’t want you to miss out on the transformative power of Canvas and our Travel Technology Platform. Take the next step to drive business growth, simply click below to schedule a personalised demo and consultation.