Travel and technology – A brave new world

Man waiting in an airport
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There is no doubt that technology has changed the world. Just about every industry, from healthcare to education, retail to manufacturing, has benefited from the introduction of new technologies, and the pandemic that we found ourselves facing in early 2020 only helped to accelerate digital adoption.

Travel is no exception to this. If anything, technology has helped to grow the industry even further. It was a sector that was hit particularly hard during the Coronavirus pandemic when even domestic travel was outlawed in many countries, but thankfully, technology helped to keep it afloat.

Now, after three years of restrictions and uncertainty, travel is back with a bang – and it’s bigger and better than ever before. Many travel companies have reported record starts to the year, and this is excellent news.

However, with this return to holiday bookings and the desire to travel comes new travelers – the younger generations who would have gone on gap years and their first holidays were cooped up thanks to COVID, but are now eager to get out there and explore the world. They also come with a whole new set of expectations and behaviours, and it is up to travel companies to manage this and evolve to keep up.

Embracing tech in travel

One thing that travelers are less likely to tolerate now is poor customer service and disorganisation when it comes to making travel plans. When they are booking holidays and creating an itinerary, they want it to be supported by the company to whom they are giving their hard-earned cash. They don’t want to be passed from pillar to post, having to explain issues and requirements every time they get in touch and they want their interactions to be short and snappy. This is where a CRM for travel comes into play.

A travel CRM, such as the one from Inspiretec, can help travel companies manage their customers’ expectations and make the process of booking, planning, and following through with travel plans simple and painless for both customers and businesses.

In the coming years, holidaymakers will demand an ever-greater level of individualised attention from the businesses that serve them, and those businesses will need to be able to recommend unique items to customers based on their demographic information and purchasing history. Because of this, travel businesses must embrace technology. It has never been simpler to keep track of your clients, manage the information of your customers, and increase your work output all at the same time. These fundamental parts of running a business are never easy, regardless of the size of your company or the scope of your operations. In order to stay competitive in the ever-growing travel market, you will need to implement a variety of business tactics, as well as tips and techniques.

Inspiretec’s travel CRM offers transformational benefits to the customer experience and business processes from £50 per user per month. For more information, get in touch today and find out how you can benefit from the latest in travel technology.

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