What is personalisation?
Examples of personalisation in travel
1. Tailored travel recommendations
2. Dynamic pricing and offers
Did you know, emails with personalised subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns?!2
3. Personalised travel itineraries
The true value of personalisation
The correlation between personalisation and consumer spending is undeniable. A staggering 80% of business leaders acknowledge that consumers tend to spend more (38% on average) when their experiences are personalised1. For a travel brand, this could mean customers are more likely to upgrade or opt for extras, such as golf tee times, spa treatments, excursions, and restaurant bookings.
As technology continues to transform our purchasing, younger consumers are the most likely to react negatively after an impersonal experience. 49% of Gen Z say they’re less likely to make a purchase and 27% say they’ll stop shopping with the brand or share the negative experience with friends or family1.
What’s stopping you offering a personalised service?
If you’re thinking, ‘this all sounds great! We’d love to be able to personalise our customer interactions and improve our customer experience – but how are we meant to know each and every customer?’ Then you’re not alone.
86% want technology that gives them more control and flexibility when communicating with customers3 but only 24% of firms report they are effectively investing in omnichannel personalisation4.
Many travel businesses have departmental silos and outdated technology. It’s these disparate systems and lack of accurate, real-time customer data that’s the biggest hurdle when it comes to personalisation in travel.
Personalisation seems complicated but in reality, there is a simple solution… a travel CRM.
A travel CRM is the answer
Personalised quotes with AI-powered content
Nurture relationships with automated follow-ups
Catering to diverse generations
Personalisation fosters loyalty
Discover how our travel CRM can take your business to new heights.